SO WHAT DOES 'ILI MEAN

WHY ‘ILI?

‘Ili is Hawaiian for skin, and healthy, glowing skin is the business we’re in.

Our skin is made up of over one trillion cells, constantly shedding and regenerating. This natural renewal process means that giving your skin optimal care includes regular exfoliation.
Integrating a bi-weekly ‘ILI scrub into your self-care routine supports this cycle — helping remove dead cells and revealing fresh, radiant new skin beneath.

Did You Know?

• Your skin is the largest organ of the human body.

• We shed 30,000–40,000 skin cells every minute.

• Our skin completely renews itself every 27 days — that’s 13 times per year!

THE MEANING OF ‘ILI

In Hawaiian culture, ‘ili also refers to the skin of the Beach Hibiscus (known as ‘Ili Hau).
The outer bark of this coastal tree was traditionally scraped away, revealing smooth, cream-colored inner fibers.
These fibers were then braided or twisted into cordage, rope, net bags, basket handles, hula skirts, and tapa cloth — connecting beauty, strength, and natural craft.

Just like the ancient practice of refining hibiscus bark to reveal its soft inner fibers, ‘ILI coffee scrub gently exfoliates your skin, unveiling the soft, renewed layers beneath.

HONEYMOON WITH YOUR SKIN

Healthy, radiant skin is ‘ILI’s business.
Each scrub is crafted with fresh organic ingredients, designed to awaken, nurture, and inspire your body’s natural glow.
With ‘ILI intelligence, we invite you to wake up your skin Hawaiian-style — through a luxurious experience that connects you to the sea, the shore, and the strength of personal wellness and rejuvenation.